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The Top 5 Most Used Marketing Automation Platforms

Although marketing automation began in 1992, it wasn’t until the mid-2000s it became popular. Since then, the industry has grown from $225 million to $1.62 billion.

Marketing automation allows companies to increase company efficiency and watch their revenue grow.

If you’re trying to take your marketing strategy to the next level and are looking for the right platforms, this guide is for you.

Keep reading for 5 of the best marketing automation platforms worth investing on.

1. Marketo

Marketo is one of the most popular marketing automation platforms. It allows for customers to combine all of their data and personalize interactions using analytics, automation, and adaptive engines.

Their customers like Marketo because it provides a full service of features to facilitate automation. Marketo starts at $1,195 a month it’s not the cheapest but not the most expensive.

If pricing is an issue for you, there are several plans to pick from. For example, they have a basic plan that only uses the most basic tools.

Customers looking for more advanced features can pick from the pro or elite packages.

2. Constant Contact

Constant Contact is a tool that facilitates email marketing for small businesses.

This tool is widely used by business who are new and want to get familiar with email marketing. It helps them stay organized and choose from over 100 mobile-optimized email templates.

Businesses will benefit from this service and be able to more customer email addresses using multiple platforms.

3. ExactTarget

Users love Exact Target because it’s able to target communications through a variety of channels.

While other tools focus on emails, ExactTarget goes a different route. This tool focuses on mobile app notifications and other message platforms.

ExactTarget allows you to create the ideal content to reach the exact audience you need to reach.

4. Eloqua

If you’re running a big enterprise, then Eloqua is just the one.

Although Eloqua starts at $2,000 a month, the services it provides match the price tag.

Businesses who have technology vendors and those using CRM integration can benefit from Eloqua.

Eloqua provides a cloud that uses a type of centralized canvas for marketers to take advantage of such as mobile, web, email, social, and so much more.

5. Hubspot

People have a love/hate relationship with HubSpot. This software is extremely effective because it does a little bit of everything but only on the surface.

Since Hubspot is known as the inbound marketing software, it offers many tools for an all-in-one approach. It aids businesses with many tools such as sales, marketing, CRM, and more.

For customers who can’t decide if they should commit to a HubSpot, they offer a free plan. The free version offers dashboard visibility and access to all of the scheduled appointments, contracts, and track your performance.

Marketing Automation Platforms: The Bottom Line

There you have it, 5 of the best marketing automation platforms that can help take your business to the next level.

If you’re ready to take your CRM and Email Marketing to the next level, FunnelMaker is here to help. Visit to learn more about us or check our pricing to find the right package for you.

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