You may have heard of marketing automation before, but are unsure of how it works or the benefits that it can provide to a business. Marketing automation … […]
There are lots of reasons to align your sales and marketing departments. How does 20% annual growth sound? How about shorter sales cycles, lower market-entry costs, and … […]
Small business owners need an arsenal of tools to boost business and keep the customers rolling in. A contact manager system is one such tool. If you’ve … […]
Every company needs marketing, but did you know many companies benefit from marketing automation? Here are 7 benefits of marketing automation.
In his book, New Rules of Sales Enablement, author Jeff Ernst reported that sales reps can spend up to 65 percent of their time preparing post-sales call … […]
Email marketing has been around for years. It has been around for so long that most people automatically delete emails without ever opening them. Yet, this marketing … […]
Your company is understaffed, underfunded, and overworked. What do you do to solve these issues and become the company you’ve always envisioned? The key to doing more … […]
Believe it or not, there is a distinct difference in CRM marketing and automation. Surprised? That’s ok. While they appear to be similar, they actually serve different … […]