Are your best-laid marketing strategies still failing to produce the results you crave?
If your conversion rate is not adding up to equal success in company sales, then you may want to re-examine your sales funnel.
The term “sales funnel” is one that is often thrown around in the business world, but it’s a concept that’s not always understood.
If you haven’t developed an effective pathway to convert your customers, perhaps you need a refresher course on how to build a sales funnel.
Creating a professionally crafted sales funnel can turn low conversion rates around, and help you to achieve results with minimal effort. But, first, you need to know how it’s done.
Read on to learn how to build a sales funnel that really works!
How to Build a Sales Funnel: A Beginner’s Guide
Building a sales funnel doesn’t require rocket science, but it does require at least a basic understanding of what one is and a plan of how to carry it out effectively.
Even if you still aren’t exactly sure what the term “sales funnel” really means, we can help.
First, let’s start with the absolute basics. Then, we will get down to building a sales funnel that gets your real results.
What is a Sales Funnel?
A sales funnel is the pathway that turns prospects into committed customers. Like a funnel, it’s wide at the top and narrow at the bottom.
At the top of the funnel, are all of the potential consumers within your market reach. At the bottom of the funnel are those consumers that you have converted to profitable customers for your company.
The funnel itself outlines the marketing strategies which you used to accomplish the resulting customer base.
Obviously, the more effective your sales funnel is, the larger your remaining customer base will become.
So, what’s the trick to building one that effectively turns out committed customers?
Well, it’s important to construct a plan that really works. But, if your current plan leaves room for improvement, don’t worry. We’re here to show you how to turn yours into a funnel of opportunity that will result in sales success.
Steps for Building a Successful Sales Funnel
Even beginners will be able to achieve success by following these simple steps. Soon you’ll see your efforts begin to produce results if you are willing to follow this fail-proof guide.
Step One: Create Awareness
The first step is to make potential customers aware of what you have to offer them. The way you do this is by engaging the consumers in your market.
This is an essential step because it is the way you are going to get consumers to notice your business.
There are several ways that this can be done. But, one of the most effective ways to broaden your net is through content marketing. This includes high-quality blog content, images that capture your audience, catchy headlines, and effective promotion.
Through carefully constructed content, you will present a problem to your audience. And, you will show consumers that you can provide them with the solution.
Step Two: Create Leads
Once you have made consumers aware of your products or services and how they can be used to solve a common problem, then it’s up to you to gain interest in what you have to offer.
This is the middle process that creates leads, or potential customers, and transforms them into sales.
Again, you can use content to link consumers to information that serves as a reference to your capabilities. For example, you might link to successful case studies, or you might link to a video which demonstrates your product’s effectiveness. You could also link directly to a product or service, the testimonies of satisfied customers, or to positive customer reviews.
This is basically where you provide additional proof to your customers as to why it’s necessary that they commit to your business.
During this phase, you should create a list of potential contacts that are in the market for whatever you are offering.
Step Three: Turning Contacts into Customers
Hopefully, by this point, you have used every opportunity to create a list of potential leads that are prime for conversion. For example, you may have used your website to create a “contact” list.
Now is the time when you will contact those consumers who have shown an active interest in your business. And, with some skill and luck, you will be able to sell them on your business.
If you choose to contact potential customers, then you should research the best practices for closing a deal. Know what to look for during a sales call. Be prepared to answer questions that they may have and be able to refute any foreseeable arguments that they may have.
Need Help Creating a Successful Sales Funnel?
If you need help creating an effective marketing plan for your sales funnel, we can help.
Today, many successful companies rely on expertly designed marketing software to learn how to build a sales funnel that gets results and gain business.
Our software is created to help you convert your audience into sales success. It provides key insights that will lead you through an effective sales funnel model that helps you boost your bottom line.
If you feel like your efforts are not producing the results you want, our software could be the missing piece to a winning marketing strategy.
Are you ready to build a sales funnel that really works?
Contact us today to find out how our sales and marketing software can be used to help you effectively convert consumers into customers!