Staying at the top of trends for your business’ digital marketing strategies can be a real pain.
Search engine optimization (SEO), for example, is difficult, time-consuming, and expensive. Yet SEO remains one of the most important aspects of your strategy.
People are always looking for corners to cut, and automated SEO software is a perfectly viable way to get to where you need to go with ease.
If you’ve been wondering how SEO automation is possible and what it can do for you, we’ll dig into specifics here.
Why SEO Is Still Important
First crucial question to ask: is SEO still important?
Search engine optimization has technically been around and thriving since the dawn of the internet–or at least search engines.
People have been trying to crack the code of search engine algorithms for decades. The reality is that many experts agree that SEO still works.
It’s a workable solution for your digital marketing strategy and will continue to be for a long time to come.
How Automated SEO Software Makes Life Easier
While SEO automation tools may not do some of the more important tasks for you, such as creating better content, it can certainly make life easier.
It’s hard to deny how difficult and confusing SEO can be, though.
If you take the task upon yourself, you need to constantly keep up with the ever-changing rules of search engine algorithms. Keeping up with the best tactics and methods is a chore in and of itself.
Hiring SEO-trained employees can be expensive as well. Maybe you’d rather not sink most of your budget into hiring a team of SEO professionals and would rather see what SEO automation software can do for you.
This kind of automation, while not completely free of human touch, can do a number of things for your business.
Manage and Analyze Backlinks
It’s incredibly beneficial to you when other websites and companies link to your website or content. It would be nearly impossible to keep track of all of them, though.
Automatic SEO can keep track of all backlinks and analyze the page ranking of the backlink source itself.
Another part of SEO that is often a timesink is researching keywords.
Keywords are sort of the “bread and butter” of SEO. Automated SEO software can easily generate keywords and phrases that you need and even evaluate their difficulty based on your competition.
Page Rank Monitoring
SERP is sort of an end goal here. It’s difficult to know how well you’re doing if you don’t have sight of the goal itself, though.
An SEO automation platform provides a great way to keep track of your own page rankings and determine what’s working and what isn’t.
Without this valuable metric, all of your hard work (or that of the automation software) is for nothing.
Staying On Top of Digital Marketing Through SEO Automation
Search engine optimization still requires a human touch. For example, automated SEO software can’t create crucial content for you, but it can certainly make it easier.
If you have more questions about SEO automation or want to see what FunnelMaker can offer your business, feel free to contact us right away!