Are you doing marketing right?
In today’s digital world, you can’t remain competitive without investing in marketing automation. More and more companies are relying on automation to cut costs and optimize performance. In fact, almost half of all companies are currently using marketing automation.
So, what’s the big deal? Read on to find all about the benefits of marketing automation.
1. Scalable and Efficient
Perhaps the most significant benefit of marketing automation is scalability. Regardless of how large or small your team is, your marketing resources are finite. You have to put these into the best possible use to grow your business.
Marketing automation gives you the power to put every single dollar into good use. By efficient visualization, your team will be able to work better. Moreover, automation software reduces total workload, making it easier to get more things done.
Scalability is another incredible benefit of marketing automation. You can grow your marketing operations with a relatively small investment in your current automation budget. You can reach the whole world without breaking the bank. This is significant to your long-term growth.
Automation gives you the ability to create efficient campaigns at a massive scale. That way, you can reach customers in remote corners of your market and discover leads before your competitor do.
2. Reporting and Accountability
Marketing automation runs through your entire operations, giving you a clear image of where your team is underperforming. With automation, you have a definite process that is mostly foolproof. You can take a step back and examine bottlenecks and bugs in the system.
For example, if a part of your campaign is converting poorly, you can instantly identify the issue with automation software. This allows you to fix what’s broken and scale up what works best.
Reporting goes hand-in-hand with automation. Every step of lead generation is captured and analyzed for patterns. This gives you a wealth of statistics you can use to fine-tune your operations.
With better reporting comes better accountability. Your staff will be more responsible and you will know exactly where your budget is spent. Marketing automation software has the power to identify the types of customers with higher conversion rates and target them with the campaigns that will produce the best results.
3. Easy to Manage Customer Relationships
Customer relationship management (CRM) is crucial to your long-term success. One of the most profound benefits of marketing automation is how it enables you to upsell and cross-sell without annoying your potential customers.
Upselling is powerful, but if you overdo it, you run the risk of losing customers who will see your emails and cold calls as spam. With automation, you just create a number of automated upselling rules that will work without fail.
Customers who order one product will automatically see relevant offers that might interest them. This is done with zero human input and is based on sophisticated algorithms.
With automation software, your team can also build a CRM database that includes information about your potential customers, identifying key interests to upsell even more.
4. Reduce Marketing and Staffing Costs
One of the more obvious benefits of marketing automation is how it reduces the need for human staff. With software automation able to automate 45% of all human activities, you can safely reduce the number of your staff while increasing your overall efficiency.
With automation software, a single marketer can manage an entire department. This is done by relying on automation software and scheduling marketing campaigns ahead of time. That way, your marketing expert will be able to handle a huge workload and reach millions.
Each automated campaign you set up will be reusable, compounding the value of marketing automation as time goes by.
5. Boost Lead Generation
Marketing is nothing without constant lead generation. Thankfully, automation makes your marketing process more effective, which boosts lead generation.
You can generate leads more efficiently, follow up with them faster, and upsell more without bothering them. With automation, you can instantly squeeze every highly qualified lead before your competitors do.
6. Easier and Constant A/B Split Testing
With automation comes the ability to better test your campaigns to see what’s working. A/B testing is perhaps the most important tool to improve individual campaigns. Your staff will have to split test a campaign a few times before sending it off your mailing list.
A poorly performing campaign can do more harm than good by damaging your reputation. You can’t really know how a campaign will be received without testing. By automating split testing, you can have A/B tests during each stage without extra cost or effort.
By using the test results to improve your campaigns, you will gradually improve performance and boost the efficiency of your sales funnels.
7. Eliminate Cold Calls
Finally, marketing automation frees you from cold calls. Marketing automation makes cold calling obsolete.
Efficient data capture allows you to know which leads are really interested. Automation software will score and prioritize your leads, which will give your staff the power to find new customers without bothering those not interested.
Instead of cold calling, you will get to send emails to highly qualified leads who have expressed interest in your products in the past. This is one of the most powerful tools of modern marketing!
Realizing the Benefits of Marketing Automation
Now that you know the benefits of marketing automation, are you ready to improve your marketing performance? Take a look at FunnelMaker, the #1 CRM and marketing automation software suite.
Here at FunnelMaker, we know that marketing automation is not one-size-fits-all, so we offer you a range of powerful tools to take control of your marketing and supercharge your sales.
Don’t waste time trying to piece together expensive software. Our integrated marketing automation suite gives you the power to supercharge your marketing without wasting time and money. Contact us today to find out how to automate your marketing operations!