Do you sometimes feel like your marketing and sales processes are a bit disconnected?
Or, as they say, “The right hand doesn’t know what the left hand is doing?”
If the answer is a resounding yes, then it’s time you start looking into marketing automation integration. Marketing automation is a great way to make sure everyone is on the same page.
It also ensures that the right hand and left hand aren’t just aware of each other, but are actually helping each other out.
Are you looking to reduce complexity, errors, and expenses for your business? Read on to find out the top 5 reasons why you need marketing automation integration.
1. Improve Lead Identification
Do you feel like your sales team is wasting time chasing down low-quality leads? Are they not spending enough time on high-quality ones?
This is a situation that occurs all too often when the marketing team sends leads to the sales team. Once the sales team receives these leads, there’s almost never any reciprocal communication. This means the marketing team never finds out which leads pan out–and which ones flop.
However, when you have automated integration, you increase levels of communication. This results in better leads for your sales team.
2. More Accurate Lead Scoring
One of the best strategies to identify quality leads is to use lead scoring. With marketing automation, you have the ability to automatically score your leads with various factors.
As an example, how do these leads interact with your website? Your sales team will be able to use this information to pinpoint the top prospects. They can then learn about those prospects’ behaviors and needs before making contact.
This will help tremendously when it comes to figuring out how to approach the sale.
3. Ability to Personalize Marketing Campaigns
Effective marketing is all about reaching the right audience at the right time and in the right way. When you have marketing automation integration in place, you can target specific customers with personalized messages.
Targeting customers with personalized messages is a crucial component to nurturing the leads that are already in your sales funnel.
Another major benefit of integration is that it’s extremely reliable. This means no more leaving everything up to chance and hoping to avoid human error.
Through automation, you ensure that jobs are done in the correct sequence and that they’re not forgotten about. Any special processing is taken care of, data is inputted correctly, and mistakes are addressed immediately.
5. More Metrics and Reporting
With an integrated and automated marketing system in place, it becomes a lot easier to report financial and forecast metrics.
Reporting these metrics is one of the most essential parts of any marketing campaign. It tells you what worked and what didn’t work. That way, you can improve your next campaign.
Are You Ready to Start Using Automation Integration?
As you can see, there are many benefits to automation integration. Now, the only obstacle is getting started.
Luckily, it’s easy to get a system in place. Drop any questions you may have below or contact us today for more information.