Email marketing has been around for years. It has been around for so long that most people automatically delete emails without ever opening them. Yet, this marketing strategy is 40 times more effective at attracting customers than social media.
So how can you make sure your customers and potential leads read the content you have so diligently created for them? How can you increase conversion rates if they won’t read your emails?
Here we provide six email marketing campaign ideas to generate more leads and keep your existing customers engaged. Let’s get into it!
1. Abandoned Cart Emails
If your website has a shopping cart for customers to check out with, there is nothing worse than an abandoned one. Chock full of items, with no clear intention of purchase.
Try sending them an email reminding them about their shopping cart. A friendly little nudge may be just what is needed to get them to buy. And, who knows, maybe they simply forgot they had items in there and you reminded them to get those great products they wanted so much.
2. Lapsed Customer Emails
Along with abandoned carts, there are customers who haven’t been around for awhile. Send them emails about great new products or services you added since they last visited your site.
3. Single Call to Action
Keep your emails clear and concise with a simple and single call to action (CTA). Make sure the purpose of the email is clear; either ask the customer to contact you or make a purchase, not both.
4. Feature User Reviews
If you have customers reviews that are just glowing, be sure to include them in your email marketing campaigns. Customers love to read to what others think and how well they were treated.
5. Reach out to Influencers
Customers shouldn’t be the only target of your email marketing campaigns.
Influencers are a big part of spreading the word about your business. Include them in emails – and it could benefit your business tenfold.
6. Get Creative with Your CTA
Get creative with your CTA. Instead of writing the same old lines like “contact us today,” or “click here”. Try using different words and phrases that drive the customer to the same action, but are less formal and more fun.
As an example, “The Sweet Spot” and “Say Hi!” can be used instead of the same old stale CTAs everyone else uses.
Be Creative with Your Email Marketing Campaign Ideas
If you want to stand out, try new things and get away from what everyone else is doing. This will give you a competitive edge.
Get creative with your email marketing campaign ideas and give customers a reason to choose your brand.
Reach out and say “Hey!” today to learn more about email marketing campaigns and how to best apply them to your business!