Creating a sales pipeline for your marketing campaigns can make the difference between getting high results or no results at all. If you’re not familiar with a sales pipeline and how they operate, then this guide is for you.
We will explain why you should have one for your each of your marketing initiatives. Plus, we’ll even share not just one sales pipeline template, but three.
You can put these to the test for your campaigns and see which work the best for your business.
What is a Sales Pipeline?
The best way to explain a sales pipeline is as a visual guide to how the sales process operates at each stage. The key is to make a sales pipeline template that’ll effectively help your sales teams and reps manage the complex processes they must go through to close deals.
This is why it’s essential for your sales pipeline to be free of clogs. The more seamless the process, the easier it’ll be to close deals and boost revenue.
What makes a sales pipeline great is proper management. It’s important to track and manage every stage of the process ’til it reaches a successful closing. The process is all about finding, qualifying and winning not only one sale but multiple sales.
At the end of the day, your sales pipeline should help your salespeople meet their monthly or annual quotas.
Next, let’s review the first sales pipeline template.
1. The Tripwire Funnel
There are various ways you can use this sales pipeline template to amp up the results of your marketing campaigns. Some examples of a tripwire funnel include free-plus-shipping offers.
If you can get customers to say yes to this, then it opens the door to bigger sales possibilities. In other words, it’s a micro-commitment that will motivate customers to make more purchases with your brand.
In many cases, the customer ends up spending a lot of money with the company. Surely, you’ve been in the predicament where you spent a little money with a business and felt the desire to spend more.
Amazon does the tripwire funnel very well – they offer free Prime shipping for 30 days and an affordable monthly or annual price for those who commit. The amount customers spend on Amazon has soared because of the tripwire “free-shipping” deal.
Your business can do the same by offering your customers a small incentive that complements a bigger offer. For instance, you can send out a small pamphlet or even an entire book you can use to upsell your complete course.
Another example of this is to offer free-plus-shipping for cufflinks to customers who wear expensive suits. Then upsell your custom suits to them.
Online, you can offer a one-click up-sell alongside your free-plus-shipping offer. Here’s a look at some of the other things you can sell as a tripwire:
- Physical books with the free-plus-shipping offer
- Membership for software trials for $1-$7 (limited-time offer)
- A minimized version of a bigger product, i.e. 100 business cards for $5
- Physical cheat sheets or checklists
- Small journals or workbooks
- Low-cost items from AliExpress.com and similar websites
These are just a few of the ideas you can give a try. Hopefully, it’ll help get your own creative marketing juices flowing.
2. Webinar Funnels
Seminars and workshops are always great sellers when they’re on a popular topic. However, a lot of people are shifting to digital webinars versus physical seminars. Why? Because they can do it in the comfort of their home.
Plus, it works out well for the host because they can get a larger viewership from people all across the nation.
However, in this case, you’re using webinars to funnel in customers to buy a higher-ticket product. What’s great about this system is that it already has a downloadable software for funnel scripts.
This allows you to generate all of the copy for the webinar you’re hosting. Let’s take a closer look at what you need to succeed in a webinar funnel:
- Focus on a core issue (how to lose weight, etc.)
- Bribe them to stay (offer a freebie or discount)
- Ask them to turn off distractions (phones, notifications, etc.)
- Give your credentials to build trust
- Use visualizations to help the audience imagine themselves in the future using your product
- Give away three secrets (spread out in the beginning, middle and end)
- Make clear CTAs throughout the webinar (go to URL, call, etc.)
- Make it urgent – use countdown timers to make people act quickly
You don’t have to use only these methods – try combining them with some of your own ideas.
3. High-Ticket Funnel
This can be your go-to if you’re targeting a wealthier audience. This consists of two steps that capture the lead and directs them to an application to apply to work with you.
This then leads to a phone call. In most cases, this is used for services like coaching that costs into the thousands or even hundreds of thousands.
Folks who are willing to spend this type of money will want to first talk to you.
You can reel them in by creating a quality intro video that focuses in on testimonials. Let your success rate do all the talking for you. It would also help if you use PPC ads on Facebook to get more leads near-instantly.
As for your application, make sure to ask a series of questions that will convince you to work with them. This will ensure you’re not wasting your time or their money. Pick out who you want to call and work on closing the deal.
Try Using a Sales Pipeline Template for Your Business
Sales pipelines or funnels aren’t rocket science. You can use this for your online and offline products and services. If you’re looking to draw in hot leads and close more deals, then sales pipelines are a must.
Crafting a sales pipeline template that works for your brand can be daunting. So why not work together with a professional? At FunnelMaker, we have a team of experts that have a track record of building successful funnels for businesses across various industries.
Contact us today to see how we can help generate more qualified leads for your company.